Sask. COVID-19 vax ad campaign to continue into August

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Sask. COVID-19 vax ad campaign to continue into August

Government advertisements featuring Cowessess First Nations Chief Cadmus Delorme are meant to continue through the first week of August. Cadmus Delorme, Chief of Cowessess First Nation. Photo by BRANDON HARDER /Regina Leader-Post Those who’ve sat in a cinema recently may have been greeted by Cowessess First Nation Chief Cadmus Delorme, urging them to get vaccinated for COVID-19. Advertisement 2 This advertisement has not loaded yet, but your article continues below. The Indigenous leader is one of a number of “provincial spokespersons” who have been “utilized” by the Saskatchewan Ministry of Health in its efforts to urge people to get vaccinated to protect themselves and others against the virus, according to an emailed statement from a ministry spokesperson. Specifically, Delorme is recorded saying “COVID-19 is still here and still around us, and that’s why it’s so important for all of us to continue getting the third dose.” The video message is part of a campaign meant to be featured “in paid advertisements, on social media, in regional print publications and in theatres,” which began on July 11 and is meant to carry on through the first week of August, according to the statement. The Leader-Post requested an interview with someone knowledgeable about the campaign, but the ministry instead provided only the emailed statement. “The Ministry of Health has utilized a number of provincial spokespersons since early 2021 when immunization because available to help communicate the importance in protecting against COVID-19, including influencers like Tatania Maslany, physicians like ER physician Dr. Betcher and medical health officer Dr. Tania Deiner, and community leaders like Chief Cadmus Delorme,” the statement reads. A screen capture of a slide within a Saskatchewan government COVID-19 vaccination awareness video that features Cowessess First Nation Chief Cadmus Delorme. jpg The remainder of the statement is largely filled with standard government messaging, such as: “Vaccination remains the best protection against severe outcomes of COVID-19 infection.” Advertisement 3 This advertisement has not loaded yet, but your article continues below. “Additional doses are strongly recommended for optimal protection against current COVID-19 variants,” it goes on. It goes on to remind that third doses of the vaccine are available for all Saskatchewan residents 12 or older, with fourth doses available for those 50 and older, four months after their last dose. Further, it notes clinic times are available throughout the province and with participating pharmacies, for those interested in bringing their vaccinations up to date. The campaign focused on third doses comes in the midst of the province rolling out vaccinations for children, aged six months to 5 years, which began July 21, and as it also readies for a further vaccination campaign, expected in the fall heading into winter. Further information about where to get a vaccine can be found online by visiting the government’s website at The news seems to be flying at us faster all the time. From COVID-19 updates to politics and crime and everything in between, it can be hard to keep up. With that in mind, the Regina Leader-Post has created an Afternoon Headlines newsletter that can be delivered daily to your inbox to help make sure you are up to date with the most vital news of the day. Click here to subscribe. Regina Leader Post Headline News Sign up to receive daily headline news from Regina Leader-Post, a division of Postmedia Network Inc. By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc. | 365 Bloor Street East, Toronto, Ontario, M4W 3L4 | 416-383-2300Read More

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