Conversational commerce platform Attentive has launched a new text-to-buy solution built with Shopify’s Shop Pay payments tool. Customers can now buy directly when in an SMS conversation with a brand.
What it does. Attentive’s text-to-buy solution connects customers with Shopify’s Shop Pay checkout flow when they are in a text conversation with a brand and want to make a purchase.
This streamlines the process for brands’ SMS promotions, cutting out calls to action in the text that require the customer to jump to a website or app to move ahead in the buying process.
Use cases. Brands are able to use the text-to-buy solution for multiple use cases.
For instance, they can use texts to remind current customers to repurchase items like beauty products or groceries, when these items are running low. Customers then can make those purchases seamlessly in the text.
Brands can also inform customers about limited-edition drops or new products with limited inventory. Additionally, they can send relevant texts about purchasing products based on a customer’s individual characteristics or purchase history.
Read next: Shopify rolls out Linkpop for social commerce
Why we care. In order to make a purchase, customers require convenience (as few steps as possible) and confidence in the payment method.
Shopify continues to expand its e-commerce reach across digital channels, including on social media and even OTT. This wider exposure makes it a trusted partner for text purchases.
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About The Author
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.