Sunpure, a part of the MK Agrotech Group, introduced its foray into the branded spice market with the launch of Sunpure Purple Chilli powder, turmeric powder and coriander powder. Going ahead, the corporate will unveil its blended spice mixes and product classes corresponding to grains, pulses, and dry fruits, amongst different meals merchandise.
For 2023, MK Agrotech is concentrating on a top-line income of ₹150 crore from the meals class (unique of the earnings from its edible oil merchandise) in FY24, mentioned the corporate in a launch. MK Agrotech has an annual turnover of round ₹2,700 crore.
The newly launched Sunpure spices can be out there throughout retail shops in Mysore beginning this month, adopted by different key markets within the coming months.
“This yr, we’re set to widen our attain within the meals trade. Our aspiration is to cater to the wants of each Indian kitchen in essentially the most sustainable approach,” mentioned Gokaran Singh Pawar, Nationwide Gross sales Head, MK Agrotech.
Sunpure has a presence in a number of states, together with Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Goa, and Kerala. It presents merchandise corresponding to sunflower oil, filtered groundnut oil, rice bran well being, palmpure, sugar, and sharbati atta.