FIFA has introduced that alcohol will now not be bought to soccer followers at Qatar World Cup stadiums.
The information comes as an abrupt U-turn, as alcoholic drinks had been set to be served inside arenas. This has now been reversed simply two days earlier than the beginning of the match on Sunday.
The information was confirmed in a press release from FIFA:
“Following discussions between host nation authorities and FIFA, a call has been made to focus the sale of alcoholic drinks on the FIFA Fan Competition, different fan locations and licenced venues, eradicating gross sales factors of beer from Qatar’s World Cup 2022 stadium perimeters. There is no such thing as a influence to the sale of Bud Zero, which is able to stay out there in any respect Qatar’s World Cup stadiums.”
For the Soccer Supporters’ Affiliation (FSA), the affiliation of English followers, “this last-minute about-face illustrates a broader downside: the full lack of communication and transparency of the organising committee in the direction of the followers”.
“If they will change their minds on the drop of a hat, supporters can have comprehensible considerations about their capacity to ship on different points, equivalent to housing, transportation and cultural points,” the affiliation mentioned.
The transfer additionally delivers a big blow to World Cup beer sponsor Budweiser, which was the one firm to be allowed to promote alcoholic beer throughout the perimeter of the stadiums.
In response to Qatar’s determination, Budweiser’s official Twitter accounted tweeted: “Nicely, that is awkward…”
The tweet was later deleted.
The topic of alcohol has been a scorching matter ever since Qatar was awarded World Cup internet hosting rights in 2010.
Alcohol is obtainable in Qatar, however gross sales are strictly managed.