E-commerce platforms recorded 24 per cent year-on-year progress so as volumes within the 2023 Republic Day sale, as in comparison with 2022, based on Unicommerce information. The SaaS firm analysed over 9.5 million order gadgets processed through the 5 days of the Republic Day sale in 2022 and 2023.
The magnificence and private care section recorded the utmost progress (31 per cent) so as volumes. Winter care merchandise like physique lotion, physique butter, and lip balm have been in excessive demand, together with kajal, eyeliner, lipstick, and concealer within the make-up section.
The style section noticed 29 per cent YoY progress through the five-day sale interval. Jackets, denims, observe pants, t-shirts, and belts have been in demand amongst males, whereas tops, attire, high-rise denims, kurtas, earrings, and bracelets have been probably the most shopped merchandise within the ladies’s section.
Different fashionable merchandise ordered through the sale included cricket bats, badminton racquets, watches, and perfumes. The dwelling and decor section witnessed a 9 per cent progress with towels, laptop computer tables, planters, bottles, and wardrobe organisers clocking larger volumes.
SaaS platform Unicommerce permits retail manufacturers to streamline the post-purchase features of their e-commerce operations by way of its order administration, warehouse administration, omnichannel, and vendor administration merchandise. Unicommerce’s merchandise are deployed throughout classes corresponding to FMCG, attire, footwear, eyewear, private care, well being and prescribed drugs, and rising segments corresponding to pet care, dwelling decor, nutraceuticals, toys, child merchandise, and automotive equipment. Its clientele contains model aggregator companies, marketplaces and third-party logistics.
