Roche Pharma India has launched a cellular affected person app for these participating in its most cancers help programme.
The corporate’s flagship affected person help programme Blue Tree caters to most cancers, haemophilia and uncommon illness sufferers. Over 11,000 sufferers are at the moment enrolled on this programme.
A brand new companion cellular app referred to as Blue Tree 2.0 is bettering entry to the companies of this programme. Roche India developed the app collectively with good know-how firm MOURI Tech.
WHAT IT’S ABOUT
Sufferers at the moment enrolled within the Blue Tree programme can now request drug help and guide skilled consultations and diagnostic help companies reminiscent of genomic profiling through the cellular app.
Out there on each Android and iOS units, the Blue Tree app additionally delivers notifications about upcoming infusion schedules and different appointments, reminiscent of for diagnostic testing and counselling.
Its different options embody digital programme enrollment, reserving doorstep medicines supply, and entry to funding help and correct and verified details about ailments.
Sooner or later, Roche India will give you related apps for healthcare suppliers, hospitals and distributors.
WHY IT MATTERS
The launch of Roche India’s latest affected person app will not be not solely bettering sufferers’ and docs’ experiences with the Blue Tree programme however can also be increasing the size and attain of the programme, particularly for these residing in distant communities. Additionally it is enabling sufferers to handle their programme journey by way of their cellphones.
To make the expertise extra built-in, Roche has tapped Tata 1MG to handle the companies carried out by Blue Tree. It additionally partnered with Vardhaman and IMS for last-mile medication deliveries.
THE LARGER TREND
Final 12 months on the top of the pandemic, Roche India launched the REACH cellular app to help the emotional well-being of healthcare professionals. The app gives entry to counselling periods and self-help content material, in addition to self-assessment instruments on work-related challenges, parenting and relationship points, wellness, and self-development.