Walmart Basis and PRADAN, an NGO, on Thursday introduced the implementation of the ‘PROWFIT’ mission to enhance livelihoods of small and marginal farming households, particularly girls farmers within the tribal areas of Jap States.
PROWFIT, which stands for the ‘prowess of organized assets and women-farmers for reworking FPOs into impartial establishments’, intends to assist 60 women-led Farmer Producer Organizations (FPOs) over a interval of 30 months.
The mission will likely be supported by a grant of $2 million from the Walmart Basis, and can goal to empower practically 120,000 girls to create viable smallholder companies with a complete cumulative annual turnover of $32 million, in keeping with a press release.
Julie Gehrki, Vice President and Chief Working Officer at Walmart Basis, stated, “PRADAN’s initiatives like PROWFIT and LEAP align effectively with our efforts in India to strengthen FPOs by serving to them enhance quantity, high quality and sustainability of manufacturing, whereas constructing and deepening their connections to markets. The most recent funding in PRADAN will increase their attain to much more rural girls, whereas additionally deepening impression by means of sustainable yield progress and thru unlocking revenue sources.”
As a part of the mission, the FPOs will obtain help to develop enterprise plans, construct essential programs and processes and implement governance programs for his or her ventures. As well as, they may also be supplied technological and monetary assist by means of entry to service companions and linkages with related nationwide or State authorities programmes to avail complementary support.
PROWFIT builds off PRADAN’s earlier mission ‘LEAP’ (Livelihoods Enhancement by means of market Entry and Ladies Empowerment). LEAP, a two-year mission, was supported by $1.9 million grant from the Walmart Basis. LEAP impacted the livelihoods of 45,000 smallholder girls farmers throughout Jharkhand, Odisha, and West Bengal.